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Cohesive team with partners having a  consolidated track record in real estate and PE asset classes

SAM’s team is made of:

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Founding Operating Partners
Non-executive Senior Advisors
Strategic Partners
Operating Team

Elham Firmani

Founding Partner, President and co-CEO

Elham Firmani is a Founding Partner, President and co-CEO of Side Asset Management in charge of strategy, business development and financial vehicle set up. She is currently adjunct professor at the LUISS Business School. She has a solid professional experience with 12 years of activity in regulated markets, finance and Private equity (focusing on real estate and infras). Previously, Chief Risk Officer at Fabrica Immobiliare SGR, an Italian Real Estate Asset Management company with c.a. €3.3bln of AUM. She has a consolidated experience in financial markets having worked for ING Bank, JP Morgan and the London Stock Exchange.

Alessandro Masi

Founding Partner and co-CEO

Alessandro Masi is a Founding Partner and co-CEO of Side Asset Management in charge of direct real estate investments. He is currently adjunct professor at the LUISS University - Real Estate Finance. With 10 years of professional experience, he has a proven track record in the real estate sector having conducted acquisitions for over €800Mln. Alessandro has a deep knowledge of the Italian Real estate market, through regulated and non-regulated vehicles, having worked in the asset management of Mittel and in the fund management of Torre SGR. Previously, Head of Acquisitions in Fabrica Immobiliare SGR.

Daniele Denti

Founding Partner

Daniele Denti is a Founding Partner of Side Asset Management with a focus on Education real estate and private equity strategies. He is Founder and CEO of Ingenium Education Group. Before that, he co-founded the leading player of international schools in Rome backed by Providence Equity Partners. Previously, Acquisition & Portfolio Manager of distressed securities within Elliott-backed investment firm; Senior Investment Manager at CIR Group, where he worked on several transactions, including Swiss Education Group, Southlands School, LLIS School and KOS; Manager in charge of Corporate Development at the leading media group GEDI. He started his career in the Investment Banking Division of Deutsche Bank and Goldman Sachs in London.